104. List and describe with examples four types of business buying situations (4 Points): 2
Expert Answer
Here are the four types of business buying situations:
Straight Re-purchase :
This is the easiest scenario
Buyer orders routine product from previously selected vendor
No modifications or alterations
eg. Re-ordering of screws by Auto manufacturer
Modified Re-purchase :
This is the scenario where on or more modifications might occur
These can be cost, size of order, dimensions of product etc.
Even the vendor might be changed for this
eg. Increases the volume of a certain type of product due to increased demand
New Purchase :
This is the scenario where the purchase is
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