102. What are the differences between membership groups (4 Points) and reference groups? Describe them briefiy
Expert Answer
Ans: Reference group is a group which is referred as a comparison between an individual or a group. It is a source of reference for an individual when it comes to experiences, cognition, perceptions and ideas etc. It is seen as a benchmark. Reference group can belong to a membership group or non membership group.
For example a reference group being used would be to determine the affluence. In the U.S. an individual with an annual income of $80,000, may consider himself
OR
PayPal Gateway not configured
OR
PayPal Gateway not configured