10. What are Channels to Market and give examples of how Physical & Virtual products or services relate to the use of Physical & Virtual Channels.
Expert Answer
Channels to market means the way to introduce the product and distribute it to the last mile for the end customer. The typical brick and mortar retail model was consider to be the most successful method so far. In this model customer can physically check into the stores and purchase the product by viewing it and have a feel of it .In the virtual model for ex: e- commerce model customer
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