1) List and describe the factors that would influence the promotional budget. Use a Fast Food Company to answer your question. ( Subway)
Expert Answer
Promotional budget are used for marketing the product or services. In case of a fast food industry or joints such as McDonalds or Subways their promotional budget factors depends on the
Target audience: Being a fast food industry the company shpuld focus on youngsters rathert than matured people or people or community who has much more dispensable income . Thus to analyse the target audience their promotional strategy needs to be redesigned.
Region of promotion: For
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