1. In a market structure, serve small segments unreached by the larger firms a. □ market challenger b □ market follower c. □ market leader d □market nachers 2. A discovers solutions customers did not ask for but to which they keenly respond, hence, are the proactive market driving firms anticipative marketer a. b、 c, d. □ competitive marketer creative marketer □ responsive marketer 3. Among the market follower strategies, takes the leaders’ products and improves them, choosing to sell to different markets. a. adapter b □ cloner imitator d. □all of the above
Expert Answer
1)d. market nichers:
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