1. Apply the three internal analysis frameworks -SWOT analysis, value chain analysis, and the resource-based view-as a way to explain and evaluate aspects of Apple’s internal environment highlighted in the Chapter Case about Apple and the interview with Steve Jobs.
a. What are Apple’s strengths and weaknesses, opportunities and threats?
b. Roughly what would Apple’s value chain look like, and how might it differ from other companies mentioned in this case?
c. Where are Apple’s key resources and capabilities? Which are most valuable? Why?
2. Which is the most meaningful type of comparison you make use of in conducting each approach to internal analysis
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