Analyzes the influence of external factors on consumer behaviorand illustrates the relationships of these factors on engagementfor the selected company of Cigna Health Care.
Expert Answer
The external factors tend to have a profound impact on consumerbehaviour with certain factors which are complements can aid inimproving the engagement with the company and would thus lead to anincrease in demand for the products and services of the company. Onthe contrary, external factors which promote substitutes candecrease the engagement with the company and lead to a decrease inthe demand for products and services of the company.
In the case of a healthcare insurance provider
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