Analyze Consumers Adoption Stage Case Adopting Electronic Car Groups Adopt Reject Innovati Q34304343

Analyze Consumers’ adoption stage in case of adopting anelectronic car Why and how these groups adopt/reject innovativecars?

Expert Answer

Consumer’s adoption stages in case of adopting an electronic carcan be explained using various consumer behaviour theories.Consumers buy a product based on the perceived value of the productand the ability of product to satisfy a particular need,recommendation of peers and family groups, alternative optionsavailable in the market and after sales service, availableinformation and pricing. The electronic vehicles are known fortheir eco friendly technology and innovation.

Consumers consider adopting an electronic car for reasons to notuse fossil fuels like petrol, innovative attitude for buying