Alcove Inc., a computer hardware manufacturer, providespost-installation technical support to its customers by issuingfree newsletters that contain tips on enhancing the performance ofa product and dealing with common performance-related issues. Inthis scenario, Alcove is marketing ________.
A. extended products
B. intangible products
C. improvised products
D. meta products
Expert Answer
Ans: A. extended products
Explanation: extended products are understood as the marketoffers where the service is the starting point for the productdesign. The physical product is designed according to the needs ofthe service and might be replaced by other substitutes.