42 Elise Completed Review Data Department Collected Team Contacted Potential Customers Pho Q34256485

42) Elise has completed a review of data her department hascollected. The team contacted potential customers through phoneinterviews, online surveys, and focus groups. Elise is disappointedbecause the results strongly indicate the product idea she helpeddevelop is unlikely to be popular. What should Elise do?

A) Proceed with product development because the opinions ofexperienced marketing managers often turn out to be more accuratethan marketing research.

B) Accept the research results and reevaluate the proposedproduct.

C) Continue developing the product, but try to find ways to reduceproduction costs.

D) Put the product on temporary hold, throw out the results of theresearch, and design and conduct a

OR

 

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OR

 

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