300 Words Requirement Marketers Sceptical Value Marketing Research Think Justified Sceptic Q34216756

300 words requirement!!!

Why are some marketers sceptical of the value of marketingresearch? Do you think that they are justified in theirscepticism?

Expert Answer

Often the Organizations thatundertake market research have budgetary constraints or may want toinvest less into the conduction of research so that the majorportion of the client’s fees, are enjoyed by them instead of makingthose invested into the research. As a result, the money spent inthe development of the product line is less and that impacts thereliability of the research so undertaken by those Organizations.Besides, due to the technical problems incidental to the marketingresearch, some marketers are skeptical