100 Words Minimum Requirement Agree Disagree Value Marketing Studies High Every Field Give Q34290610

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The value of marketing studies is very high in every field, thisgives consumers a perception or feedback on the product. Therefore,marketing surveys can increase consumer acceptance of products.

Consumer skepticism is likely to lower the acceptance ofadvertising claims. The current study investigates how marketersmight minimize consumer skepticism by varying the level ofperceived corporate social responsibility and the level of claimobjectivity regarding donation size. The results indicated thatconsumers were more likely to disbelieve the ad claim when theadvertiser was perceived to be socially irresponsible thanresponsible. In addition, consumers were more likely to disbelievethe ad claim

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