1. What you think are the biggest challenges Event Planners andMarketers will face in the future?
2. Provide an example of a company or event you think hasdefined and connected with their tribe to make an impact withintheir industry. Tell me how their marketing strategy has helped todifferentiate them, innovate within their field, and why you thinkthey have been successful.
Expert Answer
1.
1.) Reduced Event Budgets
It’s a reality that far too many event planners are familiarwith. Event budget cuts take the cake when it comes to the biggestchallenges, year after year.
2.) Budget to Add or Upgrade Technology
An investment worth taking a further
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