1. How can one “segment” the market? Why is segmentationimportant?
2. What is marketing strategy?
3. When dealing with “marketing reality,” what are the threequestions that need to be addressed?
4. Why would a company need to forecast sales?
Expert Answer
1. Market segmentation is basically narrow the view oforganization or being specific,Market is basically place whereperson can buy a service or product, and market segmentation isbasically dividing the market into segments in which thee is commoncharacteristics cause them to have same product needs.By this firmcan reach there actual customers, by this firm can focus on whatactually consumer demands are? are
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