1-) Marketing strategy is most successful when it has:
an internal focus
an accounting focus
a printed marketing document
a customer orientation
a bonus program in place
2-) What is market segmentation?
Dividing people into common groups based on Zip Code.
Grouping products into distinct categories based on theirhistorical sales levels
Creating segments based on the five income levels
Dividing your store (market) in separate areas for each kind ofproduct that you sell
Identifying and grouping potential customers by geographic,demographic, and psychographic attributes according to commoncharacteristics and needs
3-)Market research is designed to:
Help determine what is important to customers and how they wantproduct to perform
Produce a product that will have the highest
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