1. What are the major components of marketing research?
2. What steps should you follow to collect information formarketing research?
3. What are the 4P’s?
4. What are some other important factors beyond the 4P’s?
5. How can one “segment” the market? Why is segmentationimportant?
6. What is marketing strategy?
7. When dealing with “marketing reality,” what are the threequestions that need to be addressed?
8. Why would a company need to forecast sales?
Expert Answer
Here are the key components of marketing research
Customers – people who will buy your product orservice.
Suppliers – Where to get your input productsand services to
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