1 Elements Graeter S Marketing Mix Likely Affected External Forces Marketing Environment 2 Q34203038

1. What are the elements of Graeter’s marketing mix? Which aremost likely to be affected by external forces in this marketingenvironment?

2. Graeter’s ice-cream line includes smoothies and sorbets. Doyou think it should consider other brand extensions such as yogurt,low-fat ice cream, coffee drinks, or other related products? Why orwhy not?

3. How might Graeter’s capitalize on its valuable capacity forwork-of-mouth promotion in expanding to new markets where, despitesome national publicity like the Oprah Winfrey Show, its name isstill not widely known?

Expert Answer

Answer-1

Greater’s is a premium hand-packed icecream maker. The company maintains its competitive advantage byproviding quality products for