1- The digital revolution has placed a whole new set ofcapabilities in the hands of consumers and businesses. Describe theadvantages that you as a consumer have today that your parents orgrandparents didn’t have. Be specific.
2. Discuss how companies can use the Internet to build theirbrands. Give an example of a company that has done so and explainhow it was done.
3. Define internal marketing and its role in the company.Outline how various departments within the company (name a fewdepts) can demonstrate a customer focus.
4. Increasingly, a key goal of marketing is to develop deep,enduring relationships with all entities that directly orindirectly
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