1. Define M-commerce. What are theadvantages of M-commerce? Why is it important?
2. According to the textbook, describe the retail industry interms of how it affects everyone, both directly and indirectly.
This is a basic marketing question and please help as soon asyou can and tap it.
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Expert Answer
M-commerce also called as mobile commerce involved the onlinetransaction through the wireless handheld devices such as mobilephone laptop palmtop tablet or any other personal digitalassistant. Mobile commerce which continues to grow include thepurchase and sale of a wide range of products and services such asa online banking bill payment and information delivery. Theemerging technologies behind
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