(Answered):Marketing Plan Product Identification And Swot Analysis . . . .

Question Description

What To Do:

This week, you will be creating components of your capstone marketing plan assignment. You will then finish your plan in week 5.

Using the company you selected for your marketing manager internship, you will complete a situation analysis with the goal of identifying a new product/service to develop your marketing plan against.

Guided Response:

Create a minimum 750 word APA style formatted Word document that includes at least 1 scholarly resource from Ashford’s online library in addition to the course text.

Your document should contain paragraphs that cover the following topics:

• A description of your selected company/brand
• The core products/services they offer
• A
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