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The Organization and Strategy of International Business

For this discussion, I’ve found an article that covers Netflix’s global expansion steps. Netflix took a localization strategy when first expanding the United States based business into Canada. Since Canada is “less foreign” than somewhere like China, the transition was relatively easy to reach their target market. Bringing business to Canada (and all other countries for that matter) is unique because they need to secure deals by each region they expand to and completely understand entertainment regulations in