Question Description
Please read until the end.
This is the US only portion. You do not need to mention your foreign market yet.
In the Marketing Strategy Section – be specific on how your product is being promoted in the US. – How, When, Where, by what means.
Part One: Domestic (US) Research –
Product: Choose a Product! It can be unique or a product currently on the market. Thoroughly
understand your product, target market, its uses and benefits in the U.S. market.
Competitors: Identify the US competitors to your brand (2-4) and the characteristics of your
brand / product that are strengths and weaknesses
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