(Solved) : Social Media And The Business Consumer Relationship . . .

Question Description

Social media and social computing changed the dynamic of the business and consumer relationship. Social media provides organizations with a powerful tool to establish brands, create buzz about products, and build customer loyalty. On the other hand, consumers can, and often do, use social media to self-organize and demand changes that align with their preferences – regardless of whether it is a benefit to the organization.

Research a recent event in which individuals used social-media to self-organize and create a change in a large organization’s decision, practice, or strategy. Examples include changes to policies or practices of for-profit company,