Social Media Bad Business Thought Settled Business Leverage Social Media Someone Goes Mak Q34219406

Is Social Media Bad for Business”. Just when you thought it wassettled that your business should leverage social media, someonegoes and makes you think twice. On Friday, Jeff Wilson,Partner/Chief Customer Experience Designer at Sensei Marketing,published a post entitled “Social Media is Creating Bad Customers”that is sparking discussion among digital marketers.In the post,Wilson argues that social media equips the average person with four“factors empowering bad behavior, particularly against companies:”(1) No Guilt (2) The Mob (3) Relative Anonymity and (4) NoAccountability. He points to the #McDStories disaster, whencustomers shared negative stories about McDonalds on Twitter, as anexample of how social media is

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