An aging shoe manufacturing company has decided toabandon the highly competitive market for low-cost mass-marketshoes. Instead, it wants to have customers order custom shoes thatwill be made on demand. Customers will trace or scan their feet andmolds will be built specifically for each customer. The footinformation will be digitized and stored in the database so it canbe retrieved and used whenever the customer orders shoes. The firmwill produce a variety of standard styles of shoes.
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