Analyzing Unearned Revenue Changes
Electronic Arts Inc. (EA) is a developer, marketer, publisher anddistributor of video game software and content to be played on avariety of platforms. There is an increasing demand for the abilityto play these games in an online environment, and EA has developedthis capability in many of its products. In addition, EA maintainsservers (or arranges for servers) for the online activities of itscustomers. When customers purchase online subscriptions, revenue isrecognized ratably over the subscription period.
EA treats a significant portion of its software sales as“multiple-element arrangements” and—through fiscal 2007—deferred aportion of customer purchases based on the estimated value of
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