Subject: Marketing Management
Your company has just been hired to create an adcampaign for an online university’s bachelor’s degree program andyou have been asked to head up the team that will be responsiblefor this new assignment.
Who will be your target audience and where will youadvertise?
What will your message be? Will it differ based ongeographic location?
How will you approach publicrelations?
Will you use the Internet, social networking sites,and mobile ads? Explain.
Expert Answer
Since its an online university’sbachelor’s degree program ad campaign, therefore, the targetaudience will be the potential undergraduates. Advertising with
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