Explain your ideas, implementation strategy, and execution ofhow you will move forward with the concepts.
Step 4: Engage Communities in Conversation (Ch8):
Now that you have observed, created a customer map, recruitedcommunity members, and evaluated online conduit strategies, you arenow ready to engage your community in conversation. You wouldapproach this like you are writing a Marketing Plan with the targetaudience of customers and potential customers in mind. You want touse strategies that capture attention, engage customers, and meetneeds. It is all about starting a dialogue…not just sales andpromotion. This is where you can introduce your brand. Branding onthe Social Web is the
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