In 1-2 paragraphs,please answer each of the following question.
- How has marketing evolved overtime?
- What are the benefits ofmarketing to consumers, sellers, and society?
- What components make up themarketing mix?
- What is a promotional mix andhow does it differ from the marketing mix?
- Explain the marketing researchprocess and clearly outline and discuss the six (6) steps.
Expert Answer
1. Over the years, marketing methods and approaches have evolveddrastically. This has happened due to the change in market and thementality of the consumers. About four decades ago, theorganization used marketing as a way to reach customers and givethe message about
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