1 Blue Ocean Strategy Based Upon Things Company Must Pursue Strategy 2 Things Lowering Cos Q34223089

1-What is a “blue ocean” strategy, what is it based upon andwhat are some things a company can/must do to pursue such astrategy?

2-What are some of the things that lowering costs enables acompany to do?

3-What are some of the options for exploitingdifferentiation?

4-What is “value innovation”, and why is this concept soimportant in formulating “business-level” strategies?

5-What types of business-level strategies do “low-cost” versus“differentiated companies pursue?

Expert Answer

Answer 1) Blue ocean strategy is the simultaneous pursuit ofdifferentiation and low cost to open up a new market space andcreate new demand . It is based on the view that market boundariesand industry structure