1 Create Positioning Statement Client Highlighting Values Benefits Offered Customers Also Q34194988

1. Create a Positioning statement for the client highlightingthe values and benefits offered to the customers. Also create apositioning map using the company’s two main competitors. (Thecompany under study is Lorna Jane, Australia)

Expert Answer

answer-

Lorna Jane,Australia

Lorna Jane is a manufacturer and retailer of women’s activewear,founded by Lorna Jane Clarkson and her husband, Bill.The companygained a good brand image in short period of time.

The positioning statement for the Lorna jane company wouldbe-

” For the women, our activewear and sportswear are so convenientand comfortable to wear at anytime and do anything because we usesLJExel, which is a variety of the fabrics