1.) List and define the four common approaches that are used tosegment markets to highlight the breadth, depth, and differences tobe found among individuals and groups of tourists to meet theirunique needs and wants. Which one would you choose to effectivelysegment the Vegas market and why?
Expert Answer
The four common approaches to segment markets to highlightbreadth, depth and differences in individuals and groups oftourists to meet their unique needs and wants are:
Geographic segmentation- This is the approach where the touristsare segmented based on their location and marketing is doneaccording to it. Though the wants and needs of people in the
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