2 Steps Follow Collect Information Marketing Research 3 4p S 4 Important Factors Beyond 4p Q34250405

2. What steps should you follow to collect information formarketing research? 
 3. What are the 4P’s? 
 4. What are someother important factors beyond the 4P’s? 
 5. How can one “segment”the market? Why is segmentation important? 
 6. What is marketingstrategy? 
 7. When dealing with “marketing reality,” what are thethree questions that need to be addressed? 8. Why would a companyneed to forecast sales? 


Expert Answer

2.

There are different steps to be followed to collect informationfor marketing research as follows:

A. define problem statement for that marketing research is to beconducted.

B. Define type of research design and analysis