4 Since Airtran Merge Southwest Regard Toinfor Mation Stratergies Main Challenges Organiza Q34312650

4. Since Airtran merge with southwest regard toinformation stratergies What are the main challenges of the organizationin terms of competitive advantage after the merger? Apply theresource-based view (RBV) framework for your analysis.? pleaseprovide a solid answer

Expert Answer

Resource based view: Firm’sresources are the main ingredients in the recipe of the success.Resources (tangible and intangible) create sustainable competitiveadvantage for the firm. Valuable firm resources are those that arescarce, inimitable and non-substitutable. Acquisitions are theexternal growth strategies for the firms that do not have theresources or do not want to strengthen the resources. Anotherreason that a firm proceed for