Arguments Used Sceptics Marketing Research Q34236646

What arguments can be used by sceptics of marketingresearch?

Expert Answer

The main arguments against marketing research are as below:-

As marketing research is a form of social science, thus theresults obtained from it cannot be precise.

The marketing research mainly deals with the consumer behaviorand marketing environment and thus in case of prolonged research,the outcomes may be doubtful as these factors change over time

Marketing research cannot be a solution to all the problems

Marketing research cannot replace the effective decision making;it is limited only up to facilitation of inputs,

Although marketing research is used o analyze the businessrisks, these risks cannot be completely removed