Discuss how netnography HAS BEEN and COULD BE used to develop marketing intelligence. Also, what are its advantages and disadvantages with respect to more traditional methodologies in marketing research? List the sources that informed your answer. Minimum 400 words.
Expert Answer
“Netnography is the branch of ethnography (the scientific description of the customs of individual peoples and cultures) that analyses the free behavior of individuals on the internet that uses online marketing research techniques to provide useful insights” (Karr, 2017). With this method, observing people interact and move through online has a great benefit and can be very convenient
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