Assume you are the new CEO of the Alpha Beta Corporation. For the past two decades, Alpha Beta has sold 10% of the sprockets it produced in the U.S. in Europe by working through three different wholesale houses that resell to local merchants. Several members of the Board of Directors have suggested a much more international approach to expand the worldwide market for sprockets. As the new CEO (who is 45-years old and has spent an entire career with the company), you are open to this change of direction.Based on your understanding of the readings, what kinds of events in
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