The Norton Company versus 3M
While its young, small competitor, 3M (originally Minnesota Mining and Manufacturing Company), was struggling for survival in the early 1900s, the Norton Company, a manufacturer of industrial abrasives, was prospering and nearly ten times larger. By the late 1940s, however, the two companies were approximately equal in size. By 1990 3M dominated several industries and had revenues more than ten times greater than Norton’s. A large French company, Compagnie de Saint-Gobain, acquired Norton that year.
Born during the classical school of management thought, Norton had built a tall bureaucratic structure to house its product divisions and its
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