Imagine that you are the marketing manager of Citibank’s Online Banking Division. How would you apply the concepts of providing value, customer satisfaction, and customer retention to designing and marketing effective online marketing?
Expert Answer
Value: It is a psychological factor and which has the highest criteria among all other factors for a service based industry to the customers. Through online mrketing it can be provided by communicating the features of the product through effective advertisement, making customers feel like attractive to the service offerbed by going through their websites and selecting options for personal assitance banking where they
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