Three Key Responsibilities Marketing Manager Major Components Marketing Research Steps Fol Q34250231

1. What are the three key responsibilities of a marketing manager?

2. What are the major components of marketing research? 

3. What steps should you follow to collect information formarketing research? 

4. What are the 4P’s? 

5. What are some other important factors beyond the 4P’s? 

6. How can one “segment” the market? Why is segmentationimportant? 

7. What is marketing strategy? 

8. When dealing with “marketing reality,” what are the threequestions that need to be addressed?
9. Why would a company need to forecast sales? 


Expert Answer

Here are the 3 major activities

Strategy planning – The marketing manager alongwith the support of senior members of the board and marketingdepartments sets marketing