How can a health care organization divide a market into segments?
Expert Answer
Health care organization is becoming more competitive. There is a need to segment the market because major cities are becoming culturally diverse, wireless communication advancement, technological advancement in the field of medicine and machines, consumers becoming more knowledgeable about their health and rights etc becomes a challenge for the health care organization to deliver complete satisfaction to its clients. Market segmentation helps to focus and target a consumer segment, cost management, consumer feedback and total satisfaction.
Health care Organisation Market segmentation is based on Demographic, Geographic ,
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