Assume that the data in the table are for one brand, and have been collected from five samples of consumers. Assume as well that in Case 1, 30% of all respondents were aware of the brand being examined. Twenty-five percent indicated that they had a favorable attitude toward the brand. All of these people were ones who were aware of the brand, and all of these were from those who were favorable toward it. Finally, 20% purchased the brand more than once.
Case 1 Case 2 Case 3 Case 4 Case 5
Brand Awareness 30% 80% 80% 80% 80%
Favorable Attitude Toward Brand 25 25 45 45 10
Purchased Brand Once 23 23 23 35 35
Repeat Purchase 20 20 20 20 8
Task
For each of the cases in the
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