Course Solutions Uncategorized (Answered) : 6. Marketing Channels Add Value Factors that can affect customers’ perceptions of a product or service offering include:

(Answered) : 6. Marketing Channels Add Value Factors that can affect customers’ perceptions of a product or service offering include:

June 27, 2024| admin| 0 Comment| 7:42 pm

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6. Marketing Channels Add Value

Factors that can affect customers’ perceptions of a product or service offering include:

The consumer services offered: information or advice, the attitude of sales personnel and the availability of a credit.

The convenience of the outlet in terms of opening times and locations.

The depth and assortment of an offered stock.

All these factors above are provided and controlled by the middleman (intermediaries) and are critical in adding value to the basic product.

Types of Middlemen

There are a number of different types of middlemen acting in marketing channels. There are important differences

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(Answered) : 6. Marketing Channels Add Value Factors that can affect customers’ perceptions of a product or service offering include:

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