Are achieving the desired results. Rather, formal monitoring and measuring techniques should be used to assess the effectiveness of an SMM. Some firms calculate return on investment (ROI) for SMM campaigns. An ROI measurement of an SMM should asses the percentage of people exposed to the SMM, also called number of times a consumer is exposed to the SMM, also called as well as the a. breath; depth b. effectiveness; efficiency c. span; quantity d. reach; frequency e. volume; velocity
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Expert Answer
The correct option is “d. reach, frequency”.
Reach and frequency are the most important factors influencing the social
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