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https://media.cheggcdn.com/media%2F236%2F23668875-0376-42fd-a729-776c94ad27de%2Fimage
Expert Answer
Segmentation: They have a segmentation of the whole population of women, they have divided the segments on the basis of:
Urban and semi urban
Fashion oriented or office going
Young or Old
Occasion specific
Targeting:
After the segmentation the main target segment for the Styleme is
Young in the age group of 25-35
Urban, who styles themselves on occasions and is immaterial of the office going or socializing.
But main focus is still on socially more active people, who would like to share and get good remarks and praises from
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