Your company bakes and sells a unique line of healthy frozenpies. Thanks to a proprietary blend of ripe fruit and vibrantspices developed by Steve, your pastry chef, your products areacclaimed for their taste and quality. Despite prejudice amonggourmets against low-sugar, low-fat pastries, yours are routinelypraised by food critics—and ordinary pie-lovers—who are committedto healthy eating. Your slogan—“The world’s best taste—with goodhealth baked in”—was developed to appeal to all pie fans, whetherthey bought pies for themselves or for resale. And from the start,both consumers and restaurant buyers have visited your store. Nowthat you’re ready to expand, it’s time to evaluate two potentialopportunities.
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