(Answered) : Are small business owners at a disadvantage if they lack the marketing research resources large companies have? Why or why not?

Are small business owners at a disadvantage if they lack the marketing research resources large companies have? Why or why not?

Expert Answer

Marketing research is a very important tool for any business be it large or small. Small business owners will have less exposure to the resources when compared to large businesses and it is definately a disadvantage because market research helps the business to develop and expand and this is lacking for these small business owners. This makes it difficult for them to compete with their competitors.