1. Discuss the following aspects in detail and show your example
a. Scanning vs. detailed analysis and global business
b. Qunxi and U. S. companies in China
c. Geographic diversifications and concentration
Expert Answer
a: Scanning vs Detailed analysis:
Scanning of global business will scan the overall activities in the macro environment. It helps in evaluating through PEST, SWOT etc and identifies the gaps in certain areas. Detiled analysis is based on the shortlisted area of business where it requires more focus. Thus a proper scanning helps in detailed analysis of the selected or focused region. Detaild analysis will give step by step
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