Identify and describe the five (5) types (modes or elements) of Marketing Promotion (Communications).
Expert Answer
The five types of marketing promotion includes Advertising, Sales promotion, Personal selling, Public Relations and Direct Marketing.
1. Advertising: It is one of the key factors in promotional mix which involves paid communications through media to deliver its messages to the public. The message is used to persuade the customers to buy the product and should be designed properly. Advertisements are done through media like television, magazines, websites and newspapers.
2. Sales Promotion: Sales promotions focuses on increasing sales by giving consume incentives in the
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