Construct a QSPM Table for Facebook; specifying in columns thekey factors, weight, AS and TAS
Expert Answer
Answer:
QuantitativeStrategic Planning Matrix for Facebook,
Step to ConstructQSPM:
- As Overall Strategic Management Analysis can be used toIdentify Key Strategic management factors by using External FactorsEvaluation or EFE and Internal Factors Evaluation or IFEMatrix,
- Now we will Assign weights to key External and Internal Factorsinclude Strength and Weakness
- Now we will determine Attractiveness Scores for each Internaland External Factors, The range of the AS or Attractiveness Scorewould be, 1= Not Attractive, 2 = Somewhat Attractive, 3 =Reasonably Attractive, 4 = Highly Attractive,
- Then we will compute
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